Review of the Top 10 Viral Automotive Marketing Cases in 2025

In 2025, the battlefield of China's auto market has never been more diverse. As the marginal returns of price wars and technology wars diminish, an ultimate battle for marketing "mindshare" has fully erupted. Here, we analyze ten representative viral cases to decode the laws of auto marketing in this new environment.

AI Reshaping Automotive Marketing: From Creative Competition to Systematic Competition of "Computing Power x Data"

According to Xinzhisoft (688590), auto marketing is undergoing a profound transformation driven by AI. The industry's focus has shifted from "whether to use AI" to "how to apply AI deeply." AI is no longer merely a tool for efficiency enhancement but is deeply embedded in the entire chain of market insights, content production, placement acquisition, sales conversion, and user operations, forming an executable and measurable capability system. The core competitiveness of marketing is shifting fr

New Trends in 2026 Lunar New Year Automotive Marketing: User-centric, Balancing Technology and Warmth

In the Spring Festival of 2026, auto marketing has undergone a comprehensive upgrade, bidding farewell to simple greeting ads and shifting towards deep user interaction.

Dongfeng Motor Enhances Service to Lead Customer Experience

Since the establishment of the Customer Service Center by Dongfeng Automobile Co., Ltd. in October 2018, the company has continuously optimized service management and strengthened service innovation, promoting a comprehensive upgrade in customer service experience and quality.

JAC Motors' Smart Cloud Connected Digital Marketing Ecosystem Recognized by SASAC